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Who We Are
Klick Media is a full-service media organization designed to handle media strategy, planning, buying and measurement for healthcare brands. We pair a strategic mindset with creative intuition to prime clients for optimal in‑market success.
How We Succeed
We’re the experts who lead clients to success with our thorough knowledge of rapidly shifting health media markets. We combine expertise with a people-first mentality to produce a unique perspective that is thoughtful, thorough, and specific to achieving our clients’ objectives.
Data Driven
We bring media and business data together for better targeting and fast optimizations that drive results.
Entrepreneurial Spirit
Nimble, bespoke teams customized for your needs to move the business forward.
Play the Long Game
It’s about the now, the new, and the next—preparing for tomorrow while holding true to today’s success.
Outcomes Over Optics
Our measuring stick is your success and it’s dependent on having a deep understanding of the audiences, the media, and the moments that matter.
Case Studies
Establishing New Media Strategies For Rare Disease Patients
In this case study, Klick Media was tasked with finding solutions for rare disease patients that are difficult to qualify via traditional approaches, while not being able to utilize historical targeting approaches on a key social platform.
The multi-pronged solution employed multiple datasets to identify and reach the desired target audience, while activating third-party health claim models within specific social media platforms to drive focused scale to high-qualified audiences. Additionally, the strategy used first-party data solutions to re-engage audiences who have an established relationship, while also developing look-alike models. Finally, Klick Media utilized location-based targeting directed at various signals.
Based on these actions, the third-party datasets we employed delivered the highest number of site sessions and site actions; site visits increased 58%, site actions increased 49%, and there was a reduced cost-per-site visit and cost-per-site action by 47% and 43% respectively.
Expanding Brand Awareness Through Patient-Focused Support
This case study examines alternative solutions in a situation where an HCP does not view a brand in question as an accompaniment for primary treatment.
Klick Media focused on pivoting from HCP-focused media support to patient-focused support in order to drive demand. That data was used to target select healthcare providers. Additionally, Klick Media, creative, and science and regulatory teams worked in tandem with the client MRL team to develop a creative campaign that would address several patients. Finally, a media campaign was developed that served over 2,000 message elements via AI-driven dynamic creative optimization.
This strategy increased key site actions by 115% in only two months by focusing activity in key local markets in addition to national media support.
Who We Work With
We have unusually strong relationships with key partners
Thought Leadership
Google No Longer Deprecating Third-Party Cookies
In a significant shift, Google has decided to maintain third-party cookies, reversing its previous plan to phase them out by the end of 2024. This decision follows feedback from various stakeholders and highlights the complexities of transitioning to a cookie-less ecosystem. This POV examines the key factors behind Google's change of heart, including industry pressure, competitive dynamics, and regulatory concerns. The analysis examines how Klick’s proactive data strategies, such as contextual targeting and cookie-less audience models, can help advertisers navigate this evolving landscape.
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Let’s Chat!
All great experiments begin with collaboration. Get in touch if you’d like to connect with the minds at Klick Media.